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We bring fresh, chemical-free, traceable, socially & environemntally sustainable tea straight from factories that are owned by the same small tea farmers who cultivate the tea.
From sourcing to manufacturing to the sale and distribution, our unique business model puts the small tea farmers front and centre, transforming the production process into a vehicle for empowerment.
Grassroots Tea Corporation Private Limited (GTC) incorporated in 2017, in New Delhi, in close collaboration exclusively with small tea growers,operates at the aggregation, repacking, wholesale and retail of authentic tea, the second most consumed beverage in the world.
Completing the loop of value chain cycle, GTC operates at three distinct stages: empowers small tea growers (STGs) to cultivate chemical free tea; leads STGs to raise equity to set up Tea Producer Companies under Company Act, 1953 and helps set up tea processing factories to manufacture high quality, certified orthodox tea / green tea; and aggregates the tea, and markets it to conscious consumers under the common brand of 'equifarm tea’.
The tea produced is organic, traceable, single origin, subsumes geographical indicators; it is made and owned by small tea farmers, ensuring to the farmers, not only a sustainable livelihood, but an optimum share of the profits too.
At the cultivation and manufacturing level, GTC encouraged a group of enterprising 260 indigenous Bodo small tea farmers in Udalguri district in Assam to set up 4 manufacturing units in 2017 to process green tea leaves sourced from their own farms. Each unit has an investment of about Rs.1.3 crores in terms of land, building, machinery and other equipment.
GTC has started with a simple product line consisting of premium quality single origin Orthodox and Green Teas as its flagship products, with the subsequent introduction of Flavoured and Artisanal Tea also being planned.
As the name suggests, traditional methods of tea production are used in processing of Orthodox tea, which includes plucking, withering, rolling, oxidation and drying. Orthodox teas are generally bright and brisk and have a multi-layered authentic flavour profile.
While processing Green Tea, the tea leaves are heated by steaming, rolled and dried. Steaming helps to halt the oxidation process before the leaves are rolled into shape.
Our long term vision is to transform socio-economic outcomes for 250,000 small tea growers at risk, in India. We want to ensure dignity and economic justice for all STGs by enabling fair compensation at multiple levels of value accrual throughout the value chain. The project aims to set up an alternate model for the tea-value chain in India as a core strategy to drive systemic change in the longer run. Further envisaging that big brands and retailers recognise, and execute, the principle of fair compensation at value accruals.
In this model, subsistence tea farmers organise, in collectives, in order to own and actively participate in the value-creation and value-sharing processes.
As part of our long-term vision, we will facilitate the setting up of more STG owned tea producer companies (TPC) across India, directly impacting larger number of STG households and worker households.