Job Title: Social Media Executive

Tenure of Employment: The appointment will be made on a one-year fixed-term contract, with the possibility of extension.

Duty Location: Delhi

Reporting to: Marketing Executive, Grassroots Tea Corporation

Qualification: Degree in journalism, mass media, marketing, communication studies, or a similar field

Experience: Three to four years experience in marketing and sales projects 

 

Objectives of the Position

At Grassroots Tea Corporation Private Limited (GTC), we are looking for an experienced social media specialist to join our team and develop an effective, outside-the-box social media strategy with tangible results. Our candidate will be responsible for building and managing social media campaigns, with the goal of boosting engagement and conversion rates. They will also have a clear understanding of analytics and customer trends, so they can adjust their goals as needed and establish a strong digital presence for our organisation.

 

Responsibilities

1. Scheduling and writing posts across key social media platforms through an updated content calendar 

2. Ensuring the social media channels in use have regular, high-quality, and creative content output

3. Managing queries and messages, replying to people, and engaging with audiences

4. Implementing effective SEO to maximise user engagement and web traffic and analysing key performance indicators for media posts.

5. Working with the marketing team to help deliver key messages and supporting marketing campaigns and activity

6. Responding to users across social media platforms maintaining a positive brand image so as to create a community

7. Staying up to date with all developments in social media, such as legal changes, new platforms, and new features introduced

8. Keeping careful track of the budget for social media initiatives

 

Skills and qualifications

• Demonstrated experience in social media, marketing, or a related field

• Data analysis and analytics 

• Understanding of effective SEO techniques that yield measurable results

• Familiarity with mobile and web design 

• Clear written communication skills for developing eye-catching social media posts

 

 

Deadline for Applications: 25 Dec 2024

 

Position Details

The contract will be for one year. It includes a probationary period of three months. The contract will be renewed based on internal performance evaluation.

 

If you feel you are the right candidate, please submit your application by email to contact@grassrootstea.in Remember to include the following information in your email.

    1    A letter stating reasons for seeking a placement with GTC

    2    Latest CV

    3    Name, designation, email address, and mobile number of two referees.

    4    Any written or printed evidence that establishes your credentials, if available

 

 

Brief Introductory Note

 

Small tea growers (STG) have become an integral part of the economy of Assam of late. The prospect of earning a steady income has attracted many rural people to start tea cultivation. However, the STGs are not free from unfair treatment, both by the buyers of green leaf as well as by the brands and retailers. If small tea growers—men and women—can be collectivised into processing and selling their own tea, then there could be an opportunity to break this vicious cycle.

 

Grassroots Tea Corporation (GTC) works with small tea growers and operates at multiple levels of value accrual. GTC empowers tea farmers to add value to their product by helping them to improve agricultural practices and encouraging them to eschew use of dangerous chemicals and pesticides and to go natural, thereby getting a higher price for their product. GTC collaborates with STGs in setting up manufacturing units to process quality tea, including orthodox and green tea. GTC further collaborates to aggregate, repack, and sell their products at wholesale and at tea auction centres to bulk buyers for better price realisation. Further, GTC collaborates with STGs to market processed traceable, healthy, high-quality tea through multiple channels, including under the brand name equifarmtea.

 

GTC is technical partner in a Project, Udyamini-Rural Women Enterprises Programme (Udyamini-RWEP). RWEP envisages collaborative actions in the areas of clean energy, digital empowerment, value chain evolution, research, communication, and ecosystem intervention to build a robust environment for rural women entrepreneurs (RWEs) in Assam and West Bengal. 

 

Grassroots Tea Corporation (GTC) provides technical support to 1000 women entrepreneurs among small tea growers in the Karbi Anglong district, Assam. The programme ‘Reinforcing Sustainable Rural Women Entrepreneurs in the Tea Value Chain and Initiating Corresponding Ecosystem Changes’ demonstrates innovative and scalable cluster-level enterprises of women from small tea grower households in Assam that manufacture artisanal tea and create platforms that will transform the ecosystem for RWEs.