Job Title:    Marketing Executive

Tenure of Employment: The appointment will be made on a one-year fixed-term contract, with the possibility of extension.

Duty Location: Delhi

Reporting to: Managing Director, Grassroots Tea Corporation

Qualification: Degree in marketing, business administration, or a related field

Experience: Experience in marketing and sales projects 

 

 

Objectives of the Position

• Collaborate with the CEO in setting and driving organisational vision, operations strategy, and hiring levels.

• Translate strategy into actionable steps for growth, implementing organisation-wide goal setting, performance management, and annual operations planning.

• Oversee company operations and employee productivity, building a highly inclusive culture that ensures team members can thrive and that organisational goals are met.

• Ensure effective recruiting, onboarding, professional development, performance management, and retention.

• Ensure compliance with national and local business regulations and take appropriate action when necessary.

 

Job Description

1. Develop and execute a comprehensive content strategy that aligns with our mission, goals, target audience, and brand identity.

2. Analyse internal operations and identify areas for process enhancement

3. Establish and consistently manage a carefully structured content calendar and ensure deliverables including articles, blogs, videos, infographics, social media posts, emails, and any other content as may be required from time to time.

4. Research, write, assemble, edit, and deliver outputs in the appropriate medium to the highest professional standards.

5. Conduct internal and external interviews with stakeholders to strengthen storytelling and narratives.

6. Stay up-to-date with the latest SEO trends and best practices. Implement editorial SEO strategies to enhance the discoverability of our content, improve organic search rankings, and drive relevant traffic to our digital platforms.

7. Engage with key stakeholders within the tea industry and externally in relation to sales and marketing functions.

8. Identify potential markets, marketing channels, and consumer base in a dynamic manner.

9. Develop business with different streams of retail businesses, HORECA, corporate gifts, etc for equifarmtea products and sustain a profitable relationship.

10. Develop and execute a strategic and tactical sales plan in consultation to achieve targeted revenue and profit targets.

11. Build and maintain strong, long-lasting customer relationships by proactively understanding their needs and aspirations.

12. Link farmers and rural women entrepreneurs in tea with conscious consumers.

13. Maintain an accurate record of all sales, scheduled customer appointments, and customer complaints.

14. Inform relevant teams of possible product improvements and changes to ensure that products meet current market needs.

 

Required Qualities, Competencies, and Qualifications

1. Degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.

2. Understanding of advanced business planning and regulatory issues

3. Excellent leadership and communication skills; 

4. Ability to influence customers

5. Prior experience in marketing/communications with social impact organisations, either on the client side or the agency side, would be highly preferred.

6. Ability to write creatively in an engaging and compelling manner, adapt, produce, and translate with accuracy, clarity and style appropriate to differing audiences and forms of media suitable for multimedia.

7. Budget-management skills and proficiency

8. Professional judgment and discretion that comes from years of experience in the field

9. Analytical skills to forecast and identify trends and challenges

10. Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

​

Deadline for Applications: 25 Dec 2024

 

Position Details

The contract will be for one year. It includes a probation period of three months and the contract will be renewed based on internal performance evaluation.

 

If you feel you are the right candidate, please submit your application by e-mail to contact@grassrootstea.in Remember to include the following information in your email.

    1    A letter stating reasons for seeking a placement with GTC

    2    Latest CV

    3    Name, designation, email address and mobile number of two referees.

    4    Any written or printed evidence that establishes your credentials, if available

 

 

 

Brief Introductory Note

 

Small tea growers (STG) have become an integral part of the economy of Assam of late. The prospect of earning a steady income has attracted many rural people to start tea cultivation. However, the STGs are not free from unfair treatment, both by the buyers of green leaf as well as by the brands and retailers. If small tea growers—men and women—can be collectivised into processing and selling their own tea, then there could be an opportunity to break this vicious cycle.

 

Grassroots Tea Corporation (GTC) works with small tea growers and operates at multiple levels of value accrual. GTC empowers tea farmers to add value to their product by helping them to improve agricultural practices and encouraging them to eschew use of dangerous chemicals and pesticides and to go natural, thereby getting a higher price for their product. GTC collaborates with STGs in setting up manufacturing units to process quality tea, including orthodox and green tea. GTC further collaborates to aggregate, repack, and sell their products at wholesale and at tea auction centres to bulk buyers for better price realisation. Further, GTC collaborates with STGs to market processed traceable, healthy, high-quality tea through multiple channels, including under the brand name equifarmtea.

 

GTC is technical partner in a Project, Udyamini-Rural Women Enterprises Programme (Udyamini-RWEP). RWEP envisages collaborative actions in the areas of clean energy, digital empowerment, value chain evolution, research, communication, and ecosystem intervention to build a robust environment for rural women entrepreneurs (RWEs) in Assam and West Bengal. 

 

Grassroots Tea Corporation (GTC) provides technical support to 1000 women entrepreneurs among small tea growers in the Karbi Anglong district, Assam. The programme ‘Reinforcing Sustainable Rural Women Entrepreneurs in the Tea Value Chain and Initiating Corresponding Ecosystem Changes’ demonstrates innovative and scalable cluster-level enterprises of women from small tea grower households in Assam that manufacture artisanal tea and create platforms that will transform the ecosystem for RWEs.