Our Vision and Mission
Grassroots Tea Corporation Private Limited (GTC) incorporated in 2017 in New Delhi operates at the aggregation, repacking, whole sale and retail of authentic tea. the second largest consumed liquid after water in the world.
​
Completing the loop of value chain cycle GTC (i) empowers small tea growers (STGs) to cultivate chemical free tea; (ii) leads STGs to raise equity to set up tea processing units to manufacture high quality, certified orthodox tea / green tea; (iii) aggregates the tea and markets it to conscious consumers under a common brand, 'equifarmtea’.
​
At Grassroots Tea Corporation, we bring you fresh quality tea straight from our farmer communities. Our teas are infused with our values of fairness and steeped in our principles of transparency and empowerment - our farmer communities have a direct say in improving product quality and influence social outcomes.
Our Vision
To transform socio-economic outcomes for all STGs in India at risk by ensuring dignity and economic justice to farmers and enabling fair compensation at multiple levels of value accrual.
Our Mission
To ensure sustainable livelihoods of STGs and to ensure conscious consumers a regular supply of high quality ethical, ecologically sound and traceable tea, directly from farmers
Our Strategy
Market linked farmers movement in which farmers own and govern various stages of value accrual of the ethical product and obtain a reasonable share of the value accrued.
The action aims to set up an alternate model for the tea-value chain in India as a core strategy to drive systemic change in the longer run. Further, we envisage that big brands and retailers recognise and execute the principle of fair compensation at value accruals.
In this model, subsistence tea farmers organise, in collectives, in order to own and actively participate in the value-creating & value-sharing processes across the value chain: at cultivation, at manufacturing, and at the retail level. As a part of our long-term vision, we envisage to facilitate setting up more STG owned tea producer companies (TPC) directly impacting larger number of STG households and worker households across India.
